Welcome to Recipe to Eat (the “Site”), a blog dedicated to cooking, practical recipes, kitchen tips, and home gastronomy, including sweet and savory recipes, everyday dishes, regional Brazilian cuisine, preparation tips and culinary techniques, ingredients and substitutions, healthy eating, and gastronomic stories from Tia Guia. We operate the Site under the domain recipetoeat.com.br (or regional variations) and are responsible for the collection and processing of users’ personal data. This Privacy Policy (“Policy”) explains how we collect, use, share, and protect your personal information when you access or interact with the Site. We are committed to transparency and compliance with applicable laws, including the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018) in Brazil, the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) in the European Union, and other relevant regulations. By using the Site, you agree to the terms of this Policy. If you do not agree, please do not access or use our services. We recommend reading this Policy in full.

1. Data Controller

The data controller for the Site is:

You can contact us at any time with questions about this Policy or the processing of your data.

2. Information We Collect

We collect data to provide and improve the Site, always in a minimal and proportionate manner. The information is divided into:

2.1. Data Provided by You (Directly)

• Registration/Newsletter Data: Email, name, and optionally, content preferences (e.g., categories like “Sweet Recipes” or “Savory Dishes”) when subscribing to our newsletter via tools like Mailchimp or WordPress plugins.
• Comments Data: Name, email, and comment when posting on articles (e.g., about “Best Cake Recipes”).
• Contact Data: Name, email, message, and optionally, phone number or location when using the contact form for questions about the Site or partnerships.
• Logged-in User Data: If you create a WordPress account (rare for blogs, but possible for editors), we collect login, password (encrypted), and avatar.

2.2. Automatically Collected Data

• Browsing Data: IP address, browser type, device (mobile/desktop), operating system, pages visited, session time, and referrers (e.g., from Google search).
• Cookies and Similar Technologies: We use cookies for essential functionalities (e.g., remembering language preferences), analytics (e.g., Google Analytics to track visits to categories like “Regional Cuisine”), and marketing (e.g., Facebook pixels for remarketing).
• Approximate Location Data: Inferred via IP to personalize content (e.g., suggesting “Typical Northeastern Recipes” for Brazilian users), without precise geolocation without consent.

2.3. Third-Party Data

• Integrations with external services (e.g., Google Analytics, Disqus for comments) may collect data according to their own policies.
• We do not collect sensitive data (e.g., racial origin, health, biometrics) unless voluntarily provided in comments (and we delete it if irrelevant).

2.4. Data Collected by Advertising (Google AdSense and Partners)

Recipe to Eat participates in Google AdSense, an advertising program that allows displaying personalized ads. Google and its advertising partners use technologies such as cookies and web beacons to:

• Personalize ads: Display ads based on your previous visits to our Site and other sites on the Internet.
• Audience analysis: Measure the effectiveness of advertising campaigns and collect aggregate demographic data (e.g., approximate age, interests).
• Remarketing: Show relevant ads when you visit other sites that are part of the Google Display Network.

Information collected by Google AdSense includes:

• IP address (anonymized)
• Cookies and advertising identifiers (e.g., DoubleClick Cookie)
• Pages visited, dwell time, and interactions with ads
• Device and browser information
• Inferred interests based on your browsing history

3. How We Use Your Information

We use the collected data lawfully, based on consent, contract performance, legal obligation, or legitimate interest. Examples:

• Provide Services: Send newsletters about new posts (e.g., tips in “Kitchen Tips”), process comments, and respond to contacts.
• Improve the Site: Analyze traffic to optimize categories (e.g., more content in “Healthy Recipes” if popular).
• Personalization: Recommend articles based on history (e.g., “Regional Cuisine” for those who read about typical foods).
• Advertising and Monetization: Display personalized ads through Google AdSense based on your browsing history, interests, and inferred demographic data. These ads allow us to keep the Site free for all users.
• Direct Marketing: Send consented promotions (e.g., e-books on “Christmas Recipes”) or retargeting ads.
• Legal Compliance: Respond to authorities or prevent fraud.
• Research and Development: Aggregated and anonymized for cooking and gastronomy trends.

Legal Basis: For personalized advertising via Google AdSense, we base our processing on your explicit consent (obtained via cookie banner) and legitimate interest to monetize our content. You can withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We do not use data for automated decision-making profiles that significantly affect you (e.g., credit scoring).

13. Google AdSense Compliance Statement